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5 Essential Character Traits of a Good Marketer

What should a “good marketer” be like? Surely, we all know about the skills they should have: copywriting, SEO, PPC, social media marketing, planning a strategy, understanding “the funnel”… The list is almost endless. But what about their personality traits? Everything from HTML to copywriting can be taught (I believe), but tweaking human personalities to make them more fit for

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how to market to custom facebook audiences

How To Market To Custom Audiences on Facebook

Many marketers want to reach specific audiences, such as email subscribers or website visitors, through advertising on social media. Facebook allows you to do just that, and in this post we explain how to advertise to and use custom audiences on Facebook to your advantage. In Facebook Ads Manager are two options for targeting your

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The Do’s and Don’ts of Using Vine for Marketing

Vine, it’s the latest social media feature available on Twitter. Released on January 24, 2013, companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. I mean,

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