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Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include SMS text messaging, , mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
The buzzword in web design is: Performance. Specifically, we’re talking about Mobile Performance. Each year, web design trends are driven by popular platforms and technology trends. Greater use of negative space, bold, expressive typography design, cinemagraphs and meaningful scroll triggered animations. In addition, intelligent conversations bots, natural language processing and micro-interactions are becoming more popular thanks to Facebook primarily (“Like” button).
There are a few rules of thumb for good user interface design. The application should always keep users informed of what is going on. The application should use concepts, words and phrases that are familiar to the user. Give the user control; users often click links and initiate functions by mistake. Certain terms and phrases should be consistent across the entire website or application in every situation. When designing an application it is important to try to eliminate error prone situations and conditions. Also use validation and confirmation before allowing the user to proceed. Finally, be clear and concise – eliminate unnecessary information on the screen and in dialogs. Extra information will confuse the user and take away from areas of importance.
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