Coronavirus Tips for Small Business 1. Put an automated lead machine in place If you don’t have automated lead processes in place, now is the time to get on that. If the economy goes down, you’re going to have to sell twice as much as you were previously and without automation, you’re running an uphill race. […]
7 Tips for Small Business During this Coronavirus Challenge Read More »
Anyone who’s ever worked at an agency knows how difficult it is to work with several different clients and manage their needs simultaneously. Alas, there are different types of clients in the marketing industry, each with their own personalities, priorities, brand strategies, creative tastes, and budgetary restrictions. If you manage them all the same way, you’re going to find yourself in a world of trouble.
4 Types of Clients and How to Manage Them Read More »
From issues of cash flow to audience apathy, from poor sales to personnel matters, business problems usually start as you problems. When you can’t get out of your own way, there are three situations guaranteed to land you and your business in the mud. The only way to get out is to see these problems for what they are and move forward. Ready?
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Business process reengineering is a structured approach to improving a company’s performance in areas such as cost, service, quality, and speed through changes in (appropriately) processes. This radical change methodology starts at the highest level of a company and works down to the most minute details…
Guide to Business Process Reengineering Read More »
We are used to reading advice on how to attract and keep clients, but sometimes things don’t go exactly as planned in a business relationship. Not much is written about how to fire bad clients. The more common scenario of a relationship gone bad is when the hired agency (the marketing professionals, in our case)
How to Fire Bad Clients Read More »
Every company has to think about expense reduction in your business at some point. At least they should. After all, it’s easier to increase revenue by expense reduction than increasing sales. Theoretically you control your company’s costs right? The economy of the last seven or eight years has made many of us expense reduction experts
How to Think About Expense Reduction in your Business Read More »
So many of us work for the weekend (there’s a song in there somewhere), and when Friday gets here, we just don’t put as much into the day as perhaps we should.
5 Things I Do Every Friday Read More »
Having local competition means that there is a demand for your product or service in your area. Demand means more opportunities for your business to grow. Your competitors may be successful, but that doesn’t mean you can’t be too. There are plenty of customers to go around.
