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What You Need to Know about the Google Mobile-Friendly Algorithm

Written by Gary Williams
March 26, 2015
google wants mobile-frienly

google algorithm

Are you “Google mobile-friendly?” Are you prepared for the significant change to the Google search algorithm?. For the first time ever, your website’s mobile friendliness is nowtaken into account for ranking. This is a huge change, and for some, a huge problem. If your site is not mobile friendly you WILL see your search engine ranking drop, and in many cases, significantly.

Google is historically secretive about the exact workings of their algorithms, but some things we do know. First and foremost, it will roll out on a page by page and real-time basis. The challenge is knowing if your page qualifies to benefit and how long this new algorithm will take to completely roll out. The best guess at this point is that it will take from a few days to a week to roll out completely and globally.

Google Mobile-Friendly

Mobile friendly is a term we often hear, but not all of us fully understand. Let me put it this way. You can’t be be “sorta mobile friendly” any more than you can be “sorta pregnant.” You either are or you aren’t. Do you know if you are? Google mobile friendly is now critical.

The quickest mobile friendly test is to see if you have the mobile friendly label which looks like this:

google mobile-friendly listing example

This begs the question, how do you qualify for such a label for your web pages? Google says that it depends on if Googlebot detects the following criteria:

  • Avoids content that is not common on mobile devices (like Flash)
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

google wants mobile-friendly in 2016 and beyond responsive websiteGoogle recommends that if you are unsure of your websites mobile compatibility, visit their:

Mobile Friendly Test Tool

At CX3 Digital we have been creating ONLY mobile friendly websites for as long as we can remember and would be happy to perform a complimentary website analysis to determine not only if yours is mobile friendly, but also if there are any other SEO or security issues with your site.

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