• Let's Get In Touch! Call Us (757) 561-0674
Follow Us On Social Media
You are here  Home – Blog
  • Do you need help? Give us a call (757) 561-0674

Mobile Marketing in 2019 and Beyond

Written by CX3 Digital
January 14, 2019
mobile friendly sites include tablets and phones of all sizes

Now that we’re starting 2019, it really shouldn’t be a surprise that mobile marketing is where it’s at!

If you are marketing your business to consumers sitting quietly in front of their desktops with large flat-screen displays, you are missing 74% of your potential audience.

The last three years were transitional years in marketing technologies in many ways. One of the largest was that mobile devices reached a tipping point and more of us, in fact, more than two-thirds of us, go to our mobile devices for information first.

If you don’t have a smart TV, tablet, e-reader, laptop or cell phone…well, you probably aren’t reading this anyway.

Mobile-friendly

what does mobile friendly mean for mobile marketing in 2018Mobile-friendly. Perhaps that term is a bit overused already, but it’s very descriptive and self-explanatory.

If your content isn’t being presented in a mobile-friendly way you are shooting yourself in the proverbial foot.

Our cell phone obsession can be witnessed easily, usually by just looking in a mirror. Yes you.

Still, who of us has not been out to dinner with our spouse, date or family and looked around the restaurant to see people looking into their laps and tapping away while awaiting their next course as opposed to practicing the beautiful art of conversation?

Then you look up and realize your family (hopefully not your date) is doing the same thing. Perhaps they are chatting with each other? Most likely they are communicating with the people they wish they were with, but I digress.

The fact is that our mobile devices, specifically our cell phones are used more than anything else to communicate and consume information.

Savvy businesses have been in the mobile marketing game for a few years, but if you have been waiting to see if this thing pans out, wait no more.

It’s here and you need to figure out how best to use that to your business advantage.

Demographics and ROI

return on investment mobile marketing in 2018Like any other form of marketing, demographics are important and crafting your message or providing tools based on a specific consumer segment is critical to success.

Unlike many older forms of marketing though, mobile marketing started out of the gate with a huge advantage.

The ability to collect information on the people using their devices including the kind of device, time, place, frequency etc. Our platform partner is SharpSpring and our VisitorID tool is scary amazing.

From this ever growing data set patterns of consumer behavior are developing and can be used by those marketers looking to reach a very specific consumer, and who of us are not?

It makes our marketing efforts, but more importantly our marketing dollars spent more effective. This gives us a higher ROI, increases our profitability and allows us to do more with the same budget. What about that doesn’t sound good?

Mobile Marketing in 2019 is a Necessity

how-major-brands-will-use-social-media-big-data-in-2018-for-marketing-1-638

The reality is that in 2019 and certainly beyond, consumers absolutely expect to access your information on a mobile device.

If you are not mobile-friendly they will move on to your competitor (if they are mobile-friendly) very quickly.

No matter what the device, consumers today expect a friendly and easily accessible site experience, easy to see, read and fill out forms on.

If you want more visits, leads and conversions from your website, it simply has to be ready and enhanced for mobile. These are most recently referred to as “responsive” sites, which is to say they query the device and adjust accordingly. Pretty cool stuff.

Interesting Statistics

There are some (at least to me) very interesting statistics emerging regarding mobile information consumption:

  • SAP has reported that 76% of people are more likely to read a message quicker if it’s sent via text than email. Perhaps teenagers have known that for some time.
  • What would you rather give up than lose your cell phone for a week? TeleNav survey says:
    • 70% Alcohol (easy)
    • 63% Chocolate (not as easy)
    • 33% Sex (no comment)
    • 22% Toothbrush (easy to spot)
    • 21% Shoes (no jokes about the states)
    • 20% Computer (see the trend?)
  • 70% of people believe that an SMS/Text is a good way for an organization to get their attention (SAP)
  • 64% of consumers believe that businesses should converse more often with customers via SMS/Text (SAP)
  • Types of mobile offers most likely to trigger a consumer action are:
    • Pricing based       66%
    • Time sensitive      52%
    • Location based     50%

In case the above didn’t give you an “ah-ha” moment, texting isn’t just for kids anymore.

Leave a Comment

ABOUT THE AUTHOR

SHARE WITH FRIENDS

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

READ MORE

Tips-For-Succeeding-on-Facebook-in-2020-1024x512
Social Media
Debbie Roy

Tips For Succeeding on Facebook in 2020

Here are 4 key elements for succeeding on Facebook. Having an engaging and optimized cover photo, an overall optimized profile, leveraging video marketing, and using Facebook as one of your primary customer service tools.

Read More »
Conceptual business illustration with the words business process reengineering
Business Strategy
Gary @ CX3 Digital

Guide to Business Process Reengineering

Business process reengineering is a structured approach to improving a company’s performance in areas such as cost, service, quality, and speed through changes in (appropriately) processes. This radical change methodology starts at the highest level of a company and works down to the most minute details…

Read More »
how to fire bad clients
Business Strategy
Gary @ CX3 Digital

How to Fire Bad Clients

We are used to reading advice on how to attract and keep clients, but sometimes things don’t go exactly as planned in a business relationship. The more common

Read More »
Top-eCommerce-Tools-1024x578
Business Strategy
Sam Hoffman

10 Essential Tools for Your E-commerce in 2019

Different WordPress e-commerce tools perform different roles, including customer data collection, abandoned shopping cart recovery, accounting automation and ERP system integration, among others. If you’re looking for ways that will make your business processes more efficient and productive, then you should turn to the WordPress e-commerce tools. These tools can be deployed to improve the marketing tactics, help keep up with the growing demand, leverage loyal customers and increase customer conversion.

Read More »

LIKE THIS POST?

We have a LOT more where that came from!

We hate spam too. We will never share or sell your information.

cx3 white transparent retina logo

Based in Williamsburg, Virginia. Clients nationwide. We build beautiful websites, social identities and digital campaigns.

RECENT POSTS

Tips For Succeeding on Facebook in 2020

Here are 4 key elements for succeeding on Facebook. Having an engaging and optimized cover photo, an overall optimized profile, leveraging video marketing, and using Facebook as one of your primary customer service tools.

Read More »

Guide to Business Process Reengineering

Business process reengineering is a structured approach to improving a company’s performance in areas such as cost, service, quality, and speed through changes in (appropriately) processes. This radical change methodology starts at the highest level of a company and works down to the most minute details…

Read More »

PROJECTS

Scroll to Top

Free eBook

25 Website Must Haves
for Driving Traffic, Leads and Sales

25 website must haves for driving traffic leads and sales
  • How to get found online
  • Important design and usability factors
  • Tips for creating content that attracts and keeps visitors
  • Best practices for converting traffic into leads, including Calls-to-Action, Landing Pages, and Forms
  • Tips for creating content that attracts and keeps visitors
  • Best practices for converting traffic into leads, including Calls-to-Action, Landing Pages, and Forms

Get it Now