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Digital Marketing News and Trends

adaptive marketing
Digital Marketing
Gary Williams

What is Adaptive Marketing?

Adaptive Marketing. It sounds self-explanatory but is it? Isn’t marketing always adapting? We have seen lots of changes since the introduction of the internet and even more, and faster paced changes, since social media’s rise.

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SEO
Gary Williams

The Google BERT Update Explained

The rollout of Google’s algorithm update, BERT (or Bidirectional Encoder Representations from Transformers), could be one of the most influential updates to search results in the past 5 years. The new update is estimated to affect about 10% of searches and is being used to better understand the intent behind them.

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mobile marketing
Mobile Marketing
Gary Williams

Mobile Marketing in 2020 and Beyond

Now that we’re nearing the end of 2019, it really shouldn’t be a surprise that mobile marketing is where it’s at! (Excuse the bad grammar) If you are marketing your business to consumers sitting quietly in front of their desktops with large flat-screen displays, you are missing 74% of your potential audience. The last three

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Tips-For-Succeeding-on-Facebook-in-2020-1024x512
Social Media
Debbie Roy

Tips For Succeeding on Facebook in 2020

Here are 4 key elements for succeeding on Facebook. Having an engaging and optimized cover photo, an overall optimized profile, leveraging video marketing, and using Facebook as one of your primary customer service tools.

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Conceptual business illustration with the words business process reengineering
Business Strategy
Gary Williams

Guide to Business Process Reengineering

Business process reengineering is a structured approach to improving a company’s performance in areas such as cost, service, quality, and speed through changes in (appropriately) processes. This radical change methodology starts at the highest level of a company and works down to the most minute details…

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