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Digital Marketing News and Trends
Wix or WordPress? Which One Should You Choose To Build Your Website?
Are you trying to decide between Wix vs WordPress to build your website? We are obviously pretty firmly in the WordPress camp and specialize in support and hosting for WordPress, however, there are options like Drupal and Joomla…and Wix (as well as many others). Despite powering an impressive 35.2% of the world’s websites, WordPress isn’t the only
Digital Marketing – What is it?
Do you really understand what digital marketing is? It seems intuitive to some, but others believe that it’s the latest in a long history of buzzwords that don’t really mean anything, at least for the long term. The reality is that digital marketing is quite simply promoting products or services or brands through electronic media
What is Adaptive Marketing?
Adaptive Marketing. It sounds self-explanatory but is it? Isn’t marketing always adapting? We have seen lots of changes since the introduction of the internet and even more, and faster paced changes, since social media’s rise.
The Google BERT Update Explained
The rollout of Google’s algorithm update, BERT (or Bidirectional Encoder Representations from Transformers), could be one of the most influential updates to search results in the past 5 years. The new update is estimated to affect about 10% of searches and is being used to better understand the intent behind them.
Mobile Marketing in 2020 and Beyond
Now that we’re nearing the end of 2019, it really shouldn’t be a surprise that mobile marketing is where it’s at! (Excuse the bad grammar) If you are marketing your business to consumers sitting quietly in front of their desktops with large flat-screen displays, you are missing 74% of your potential audience. The last three
Tips For Succeeding on Facebook in 2020
Here are 4 key elements for succeeding on Facebook. Having an engaging and optimized cover photo, an overall optimized profile, leveraging video marketing, and using Facebook as one of your primary customer service tools.
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