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10 Essential Tools for Your E-commerce in 2020

Written by Sam Hoffman
January 27, 2020
essential tools for e-commerce in 2020

Essential Tools for eCommerce that Make you More Money

Over the past decade, e-commerce, together with technology and product innovation, has greatly transformed the business world. This transformation occurred due to the provision of virtually tailored experiences.

Today, brands from all over the world are now redefining consumer relationships with social media. The use of WordPress hosting has made competition inevitable for e-commerce, and the e-commerce platform relies heavily on the various functionalities that are provided by WordPress tools.

Different WordPress e-commerce tools perform different roles, including customer data collection, abandoned shopping cart recovery, accounting automation and ERP system integration, among others. If you’re looking for ways that will make your business processes more efficient and productive, then you should turn to the WordPress e-commerce tools. These tools can be deployed to improve the marketing tactics, help keep up with the growing demand, leverage loyal customers and increase customer conversion.

Given the fierce competition, it is becoming more and more important to integrate these functionalities into your e-commerce platform, which are available, thanks to WordPress hosting. In this article, we have summed up 10 essential tools that you can use to enhance smooth logistical operations and communication for the growth of your business.


This is one of the fast-growing e-commerce platforms that allows you to create an online shop, along with a custom domain name. Shopify is more than a plugin. It’s one tool that does all the work for you.

In addition to being hassle-free, Shopify allows you to run your online store with no coding experience, and it comes loaded with hundreds of themes to choose from. What’s more, it supports both digital and physical goods. With the help of the inventory editor, you’re able to manage your inventory with much ease.




Hands-down, WooCommerce is the most advanced and popular WordPress e-Commerce tool. This plugin boasts superior integration tools, as well as beautiful potential themes.

Imagine being able to create a store of five or more products with just one plugin. Better still, WooCommerce provides the needed support for unlimited visitors and products. You just need to have the right infrastructure and hosting in place.



Cart66 Cloud

Cart66 Cloud is popularly referred to as a smart platform for all types of individuals. Working with a plugin that requires the use of several add-ons can be challenging to some. For this reason, Cart66 Cloud has taken an approach that will minimize the number of add-ons needed for the plugin to work smoothly.

Cart66 Cloud stands out as a WordPress e-commerce plugin that comes preloaded with most of its features. Moreover, it’s simple to configure and offers its own marketplace of vendors. As much as most people won’t shop through the marketplace, it serves as a channel of getting the word out about your business.

cart66 cloud


WP eCommerce

WP eCommerce is more or less similar to WooCommerce, and some people have referred to it as a direct alternative to WooCommerce. This may not be entirely accurate, but the claim is based on the fact that the setup for the two plugins is very similar, especially the dashboard interface and the pricing model.

To reiterate on the same, the pricing model for the two plugins is configured in a way that you’re able to download the core plugin for free, after which you can go to the add-on store to buy more features. WP eCommerce comes packed with advanced shipping, product review and solid customer support add-ons, all for free!

wp ecommerce



Ecwid, also known as Ecwid E-commerce Shopping cart, is a platform built for WordPress users. This tool boasts excellent ratings and a setup that most plugins struggle to match. While certain plugins are limited to WordPress, Ecwid can be easily integrated with any website, including Weebly, Wix, Joomla, Facebook and Tumblr.

If you’re looking for a plugin with more built-in tools, then Ecwid is your best bet. The core plugin is absolutely free and, in addition, you get to enjoy more preloaded features, as opposed to a library of add-ons.

Similarly, Ecwid has a mobile responsive shopping cart and a support for up to 10 products. You can take advantage of this site and sell your products on multiple platforms.




Jigoshop is the way to go if you’re looking to get your online shop started. This tool has all the required options to get your online business up and running.

With Jigoshop, you’re able to upload all of your products, and take payments with PayPal or Skrill without having to install any external or additional applications. Also, there are premium extensions which you can use on your WordPress website.



Easy Digital Downloads(EDD)

This is specifically designed for people who are solely focused on selling digital goods. Easy Digital Downloads is an easy to use plugin with plenty of extensions for different functions, platforms and payment gateways.

Easy Digital Downloads works by monitoring the downloads and sales, therefore making it easy for you to keep track of your earnings by date range or category. EDD has a quick stats view on the dashboard, however, the real magic comes into play with the primary reports area.

easy digital downloads


Google Analytics

This is arguably one of the most essential e-commerce marketing tools. Google Analytics offers an in-depth overview of a huge wealth of site data, including traffic sources, user behaviour, and new and returning customers.

The data from this plugin is essential for measuring Return on Investment(ROI) and monitoring Key Performance Indicators(KPIs). This is made possible by the Analytics’ conversion goals feature, which focuses on specific parameters for the measurement of the highest converting traffic.

google analytics



Just like any other business, you may need to keep track of how your competitors in the e-commerce market are doing. SEMRush not only allows you to check how your competitors are ranking, but it also lets you see their paid keywords, as well as organic traffic.

With these pieces of information, you’ll be able to build and optimize your own content, as well as build a marketing strategy to effectively get ahead of the competition.




The importance of security is absolutely something that is hard to overstate. However, with a closer look, you’ll soon realize that security of your e-commerce website should be a topmost priority. BackupBuddy is a reliable plugin that allows you to backup all your data, just in case you suffer an attack on your host’s servers.


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